Every good SEO knows the power of video marketing. Videos get up to 80% higher views and retention rates than text and let’s face it – everyone would rather watch a video than read a boring article.
The common misconception is that YouTube videos rank higher than Vimeo vidoes – hate to break it to you, but that’s not the case anymore. Vimeo is a high authority domain that has some really cool features that help your videos to push higher than YouTube.
So what are the steps to rank a Vimeo video? Get your notepad ready…
Step One: Create Content
This may sound dumb, but you need to create engaging content that people will actually want to watch. Vimeo gives heavy weight in their ranking algoritim to videos that get high retention views. That means you want to craft videos (at least 4 minute sin length) that have engaging content with a low bounce rate. This tells Vimeo that your video is good and people want to see it. This will help to push up your rankings.
Step Two: Create A Custom URL
I bet you didn’t know that Vimeo allows you to create a custom URL for each video. That means you can target keywords with your videos to boost up in search engines. For example, if your video is about Local SEO in Denver, you can actually create a video with the URL www.vimeo.com/yourchannelname/local-seo-in-dallas. This is a HUGE advantage over YouTube which doesn’t allow for this. This is guaranteed to give you a massive boost in the SERPs.
Step Three: Build High PR Links
I personally get some links off of Fiverr for this, but if you have your own PBN I suggest using that as well. Because Vimeo is such a high authority domain with built in Trust Flow, you have some more grace in terms of link spam. Google will allow you to build some much lower quality links and still rank high in the SERPs because of the authority. YouTube is much higher monitored for SPAM because it’s owned by Google. They have a much better algorithm for detecting link spam – Vimeo doesn’t. That means you can easily punch up a video with some low quality profile, comment and forum links.
Here’s a great example from our friends over at Webris. They did a great job crating a Vimeo video and getting it to rank for the keywords Miami SEO. Take a look at the full video below or click here:
As you can see, the owner of the video put together a really nice sales pitch and added in some custom graphics. The sound quality is great and he even includes a nice call to action in the description box. He got this video punched up into the SERPs in about a week’s time.