How to Perform White Hat Local SEO

LocalSeoIconOption“Local” optimization is a growing trend among SEOs these days. The problem is, not many SEO agencies are doing it right.

The reason is some agencies find it difficult to define exactly what local SEO is – so before we can get into how to do it properly, let’s clearly define it.

Local SEO is the process of pushing up a local businesses website in the SERPS and getting the business to rank in Google Maps.

A great example of a business who has a great grasp on local optimization is an agency providing local SEO services in London. We decided to take a look at one of their clients’ websites and reverse engineer exactly what it is that they are doing to get such great results.

We came up with the following 3 steps:
Google Plus

In order to get your website to rank in Google Maps, it starts with your Google Plus page. You need to make sure that you include all of the local keywords within your page. In addition, link out from the bio section on your page to the pages on your website. Utilizing these deep linking techniques will get you amazing links from Google and also send the correct location signals.

Website

As you can see with www.fernandobiz.com, he builds a ton of high quality local based links to his website. This alerts search engines that not only is the website of the highest quality, but it’s local to that region. This is very similar to traditional link building but with some slight differences. You want to do a Google search for.

site:”your city” + “links”

This will then pull up a list of local websites that accept different forms of links. Contact these websites and do everything in your power to get a back link to your website.

Local Citations

The final step is going and and grabbing a ton of high quality local citations from websites like Brown Book, CraigsList and Judy’s List. These websites are geo located which send signals to search engines that your website needs to be considered in the local listings.

There are a ton of great outsourcing services that you can find on eLance.com that will perform this service at a minimal cost.

Share

Do You Know How Many Blogs Are On The Web?

Do you have any idea how much garbage, web spam blogs are on the web?

We for one, are tired of it. Yes this is a blog, but it’s not web spam. If you’re reading this right now, you found us through a search engine while searching for something completely unrelated to the words that I am typing right now. You’re probably wondering, how did I land on this blog?

Well, I’ll tell you. See, blogs are all interconnected across the web. Since we’re very, very, very internet saavy, we found a way to get you here without you wanting to be here – and you’re still reading! Good for you.

We asked Ryan Stewart, the owner of Marketic, the #1 rated Miami SEO company, for a comment on the matter:

“Weblogs, or Blogs for short, originally started as a means to push content across the internet. Now, unfortunately, they have become a means for mass SPAM and a way to scam search engine rankings. One way to identify a scam blog is by looking at the links in the blog. Where do they go? Do they look unnatural? This is the best way to tell if the blog is spam and used to game search engines. The major search engines, like Google, work tirelessly to rid the web of this type of SPAM. But at the end of the day, the internet is a vast universe of data that is impossible to police. Also, the issue arises, who are search engines to police the web? Nobody elected them and some feel that they are doing more harm than good. However you want to look at it, that’s the world of web marketing and weblogs as we see it here at Marketic”.

Ryan had much more to say, but we will save that for another date. Ryan has almost a decade of online marketing experience and working with SEO and search engines. He’s worked for corporate giants like Best Buy all the way down to startups – in our opinion, he’s the best resource for SEO advice in Miami. In other words, he’s truly a digital Marketing expert. He explains that in his tenure he’s seen it all, but he loves what he does because everyday he learns something new.

We continued our search for more blog spam and came across this video on YouTube:

This video in particular comes from Matt Cutts, head of the web spam team at Google. In this video he discusses forum signature comments and blog comments that some people try and spam with links. Cutts and Google highly discourage this type of web spam and it is a great way to get your website punished.

This is why we love the internet and this is a great post. This was irrelevant, and we digress…

The point is, the internet is completely bogged down with SPAM and it’s an ongoing battle with tech giants like Google and Bing to beat them back. This is a very convoluted subject because the argument could go both ways – where do these companies get off trying to play god? The internet isn’t even policed that heavily by federal governments, so who are these companies to say what goes?

Share